Kyra Aulani butterfly logo Kyra Aulani · Creative Director

Hey there, you bold
audacious dreamerLet’s get you some clarity, an unmistakable identity, and the capacity to grow that business of yours

Creative Direction for embodied visionaries building a healthier, more connected world.

The Signature Offer Suite

01 · Clarify

Direction Intensive

Find the Shape of What’s Next

A focused one-month strategy engagement for a mission-led founder at a crossroads—ready to clarify the vision, organize expansive ideas, and choose a grounded direction before building.

$3,000 Paid in full

or 3 payments of $1,100

4 weeks

Core Transformation

From scattered ideas and unclear priorities to a coherent brand narrative, offer structure, and actionable 90-day direction.

Best For

  • Early-stage founders building from scratch
  • Established founders restructuring or rebranding
  • Multi-passionate founders with too many disconnected ideas
  • Founders who need strategy before investing in design or development
  • Clients who will implement independently or with their existing team
What’s Included
  • Comprehensive intake and asset review
  • Brand narrative and positioning workshop
  • Audience, promise, and differentiation clarification
  • Brand voice and core messaging framework
  • Offer ecosystem and customer-journey recommendations
  • Creative-direction recommendations
  • Three 60-minute strategy sessions
  • Session summaries and documented decisions
  • Full Brand Narrative + Strategy document
  • Prioritized 90-day roadmap
  • Async support during the engagement

Does not include logo design, website design or development, funnel building, ongoing content production, or implementation of the roadmap.

02 · Build

Brand Launch Build

Give the Vision Structure People Can Connect With

A three-month collaborative strategy-and-design project for a founder ready to turn a bold mission into a cohesive identity, digital presence, and working customer journey.

$9,000 PIF

or $3,300 to reserve the project + two monthly payments of $3,300

10–12 weeks

Core Transformation

From clear vision but fragmented execution to a cohesive, launch-ready brand and digital pathway that people can understand, trust, and act on.

Best For

  • Service providers, practitioners, creatives, and product founders ready to launch
  • Businesses whose current identity or website no longer reflects their work
  • Founders who need strategy and implementation in one connected process
  • Clients who need one complete customer journey—not a sprawling digital ecosystem
What’s Included

Strategy + Story

  • Everything needed to establish positioning, audience, promise, and narrative
  • Brand voice and messaging architecture
  • Offer and customer-journey refinement
  • Creative direction and visual concept

Brand System

  • Logo refinement or focused identity system
  • Color, typography, image, texture, and graphic direction
  • Practical brand guide

One Primary Digital Experience

  • Strategic multi-page website
  • One-page conversion website
  • Lead-magnet-to-offer funnel
  • E-commerce foundation for a focused catalog

One Supporting System

  • Booking and intake pathway
  • Email welcome or nurture sequence
  • CRM and lead-management foundation
  • Checkout and post-purchase journey
  • Launch or founding-member pathway

Handoff

  • Custom tutorials or recorded walkthroughs
  • Organized source files and templates
  • SOPs for the completed system
  • 30 days of post-launch support

The engagement centers on one primary brand expression, one primary digital experience, and one supporting system. Additional platforms, campaigns, product lines, or complex automations are scoped separately.

03 · Partner

Creative Partnership

Build the Capacity for a Bigger Vision

An embedded creative direction engagement for mission-led founders whose next chapter requires connected leadership across brand, digital experience, and the priority systems supporting growth.

$18,000 PIF

Payment plan: 6 monthly payments of $3,333

6-month commitment

Core Transformation

From a founder-dependent collection of ideas, assets, and systems to a cohesive brand ecosystem with a clear story, scalable customer experience, and stronger operational intelligence.

Best For

  • Established founders entering a significant evolution
  • Multi-offer or multi-brand businesses
  • Founders whose brand, website, operations, and systems have grown disconnected
  • Businesses preparing to scale, hire, launch new revenue streams, or modernize their infrastructure
  • Clients who want a strategic creative partner working inside the business
What’s Included

Brand + Narrative

  • Founder and business deep dive
  • Full narrative, positioning, and messaging architecture
  • Offer and revenue-stream review
  • Complete creative direction and identity evolution
  • Content and photography direction

Website + Customer Experience

  • Comprehensive website and funnel audit
  • Customer-journey mapping and UX architecture
  • Copywriting for agreed primary pages
  • Design and build of the priority digital experience
  • Conversion, accessibility, and SEO foundations

Systems + Operations

  • Systems and workflow audit
  • CRM, client journey, and automation recommendations
  • Priority workflow implementation
  • Asset-management ecosystem
  • SOP creation and team handoff
  • Thoughtful AI-assisted workflows where they support the founder’s values and priorities

Embedded Partnership

  • Weekly strategy and co-creation session
  • Unlimited async communication with a 1–2 business day response window
  • Priority reviews and decision support
  • Coordination with approved developers, social support, or specialist collaborators
  • Centralized client workspace, roadmap, and project dashboard
Apply

I accept only two Creative Partnership clients at one time.

Side by Side

Offer Comparison

Swipe to compare →

Direction Intensive Brand Launch
Build
Creative Partnership
Primary NeedClarityLaunchTransformation
ModeDone-with-you strategyCollaborative strategy + implementationEmbedded creative leadership + implementation
Timeline4 weeks10–12 weeks26 weeks
Founder Leaves WithNarrative + roadmapBrand + digital launch systemConnected business ecosystem
Investment$3,000$9,000$18,000
Best Next StepImplement or move into Brand Launch BuildLaunch or continue with supportContinue with embedded Creative Direction
Back-Pocket Creative Support

A creative partner within reach as your vision keeps evolving.

For mission-led founders who need a trusted sounding board, clear next steps, or steady hands-on help—without entering a full brand build or embedded transformation.

Direction Intensive clarifies. Brand Launch Build creates the foundation. Creative Partnership connects the wider business. Back-Pocket keeps the work evolving.

Entry

Creative Intel

A back-pocket community by Kyra Aulani.

Format
Async group community in Ivorey
Live support
None (async)
Implementation
Founder

$250 / month

Month to month

Apply
Tier One

Back-Pocket Direction

A thinking partner for what’s now and what’s next.

Format
1:1
Live support
Two 60-minute sessions monthly
Implementation
Founder or their team

$750 / month

Month to month

Apply
Tier Two

Back-Pocket Direction + Delivery

A thinking partner—and hands-on help moving the work forward.

Format
1:1
Live support
One 60-minute session weekly
Implementation
Up to 8 hours monthly

$1,750 / month

Six months · $10,500

Apply

Limited to two Direction + Delivery clients at a time.

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